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This Week In Revenue
The Week of October 28, 2024
I believe there are only two stages in every sales cycle. Discovery and Negotiation. Both are happening all the time in every deal. This isn't a statement against running a sales process, it more about the fundamentals needed to run a good sales process. It all starts with...
Discovery
The discovery call should go beyond pitching and one-sided monologues; they instead need to be viewed as opportunities to listen, guide, and position the seller’s solution as the missing piece that can solve the buyer’s most pressing pain points.
When they’re executed well, they can lead to meaningful relationships, build trust, and kick off sales cycles. Here’s how to get there.
When I sold marketing to marketers I often found in discovery that there was a disconnect between marketing and the finance team. Many times it lead to challenges in getting initiatives funded. Eric Martin, SVP of Marketing at StackOverflow, joined The GTM Cheat CodePodcastto discuss his Cheat, Marketing & Finance Alignment.
Marketing & Finance Alignment
In this episode Eric emphasizes the importance of understanding metrics, communicating effectively with the board, and building a cohesive team that is aligned with the company’s vision.
The launch of our book The Go to Market Cheat Code is only two and a half months away! We are only 1000 books away from reaching the pre sales best seller list. That means we need your help!
Pre-Order Now
The book launches January 15, 2025, right in the heart of Sales Kickoff Season. This book is the perfect companion for your GTM teams to crush their number in 2025. Justin and I have put together some incredible packages to accompany team book orders that will amplify your SKO! Hit the banner or Contact me directly to order.