Actionable, pragmatic insights on B2B, tech & Go-to-Market.
Every week we churn out hyper-value insights and toolkits informed by the thousands of B2B companies we've helped fund, grow & exit.
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This Week In Revenue
Marketing must own a Number
New Investment!
We are thrilled to announce our newest investment in Nurtureboss, a rapidly growing company with an advanced AI solution for the multifamily housing sector. Led by AZ-VC and with participation from current investor PHX Ventures, the investment will equip Nurture Boss with the operating capital and expertise necessary to continue its ongoing expansion and product development. It also supports making strategic hires, like the company's recent addition of Brock MacLean as CRO. Nurture Boss has demonstrated exceptional success propelled by their innovative Virtual Leasing Assistant solution, including best-in-class KPIs including net revenue retention of 117%.
Now onto marketing... During the rise of Marketing Automation in the early 2010's there was a common phase among marketers, "we need a seat at the revenue table." These systems provided the ability to track and measure marketing activities like never before. Problem was marketing leaders never did a good job of translating their metics to the metrics of the CEO, CFO and Board. This week Kyle Lacy, CMO at Jellyfish, joined us on The GTM Cheat Code Podcast for the final episode of Season 3 to talk about owning a number as a marketing leader.
Everything you Want
In marketing is driven my owning a number. From navigating top-down and bottom-up revenue goal setting to empowering founders in the process, Kyle unpacks strategies that keep marketing leaders agile and data-driven.
Finally, we are in the final stretch of pre-sales for The Go-to-Market Cheat Code Book. If you have not pre-ordered, now it the time! Order this week and use the code AZ20 after you hit the buy now button for a 20% discount! This will ensure you receive your copy on Jan. 15.