Actionable, pragmatic insights on B2B, tech & Go-to-Market.
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This Week In Revenue
Newsjacking & Demand Gen
Founders and CEOs expect marketing to drive demand. That expectation has lead to some less than inspiring outputs in B2B marketing. An almost formulaic approach to something that is supposed to be inherently creative, dynamic and meant to drive action. This week, Sean Kester dives into the nuts and bolts of demand gen and lead nurturing, but first have you ever wondered how you could use breaking news to drive demand?
Newsjacking
We sat down with David Meerman Scottto discuss the power of newsjacking and how it helps brands capture attention and drive leads.
Now that you know how to newsjack, it's important to understand the fundamentals of demand generation and lead nurturing in order to full take advantage.
What to know...
Generating leads is crucial, but converting those leads into loyal customers is where real growth happens. Wouldn’t it be nice if there was a clear breakdown of effective strategies for building a solid demand generation and lead nurturing process? It sure would – and that’s why we wrote it for you. Check out the 9-step guide.