Actionable, pragmatic insights on B2B, tech & Go-to-Market.
Every week we churn out hyper-value insights and toolkits informed by the thousands of B2B companies we've helped fund, grow & exit.
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This Week In Revenue
What's your Cheat Code?
We've all heard it takes 10,000 hours to master a skill. Well, when building a business we don't always have 10,000 hours to give. That's why it's so important to learn from others who have done what you are trying to do. It's built into the thesis of In Revenue Capital. Operator Immersive means WE give up our 10,000 hours of knowledge across go to market functions to the founders in our portfolio.
We've launched a series of what we call CHEAT CODES for those outside our portfolio. These are the exact frameworks we use with founders in the portfolio. This week we launched...
The Founders Guide to B2B Sales Management
We've found hiring and managing sales people to be one of the biggest challenges for founders. This framework takes a deep dive into sales management for founders.
Speaking of people you want to learn from. Jason Miller, Head of Marketing at Jigsaw is one of those people. Jason has had an incredible marketing career with major brands like Marketo and LinkedIn as well as some amazing start-ups. He's also just an all around interesting guy!
Marketing Trifecta
In this episode, marketing leader, concert photographer, and author Jason Miller explores the foundational marketing pillars of brand, events, and community. Together, Jason and the hosts unpack what it takes to build a brand that resonates and drives trust, breaking down misconceptions about community building and the power of having a distinct, purpose-driven perspective.